Nouvelles Vision7 Restructures And Names A New Executive Team
Vision7 International, now part of Beijing-based BlueFocus International, has restructured and named its top executive team as the company embarks on an ambitious growth plan in the U.S. and global markets.
Vision7 will now focus its growth strategy under three agency brands: Cossette; Citizen Relations (Citoyen Optimum); and The Camps Collective. Vision7 has identified its major growth opportunities as: next generation digital communications and technology, namely mobile, data and eCommerce; growth in the US market, led by the Cossette brand; and international growth under Citizen Relations.
“BlueFocus has established an open and global platform with an outstanding portfolio of agency partners, representing some of the best talent in our industry,” says Holly Zheng, President of BlueFocus International. “Under this new structure, Vision7 becomes fully aligned with that globalization strategy as well as the commitment to providing our clients with marketing communications leadership by remaining at the forefront of the digital world.”
Vision7 is now organized under four operating divisions: Cossette Communications; Vision7 Media; Citizen Relations (Citoyen Optimum); and the newly-launched The Camps Collective. Vision7 will continue to be run by CEO Brett Marchand. Company founders Claude Lessard and Pierre Delagrave will remain with Vision7 in non-executive roles, Lessard as Chairman and Delagrave as Chairman of the Vision7 Innovation Committee. Also, Glen Hunt, Chief Transformation Officer of Cossette, joins the North American growth team as Chief Transformation Officer of Vision7, and Martin Faucher remains a key member of the senior executive team as Executive VP and Chief Financial Officer.
At Citizen Relations (Citoyen Optimum), Daryl McCullough, based in Los Angeles, is CEO of Citizen Relations globally, driving growth throughout the network, including offices in Los Angeles, New York, Irvine, London, Montreal, Quebec City, Toronto, Vancouver and newly opened offices in Hong Kong.
Cossette Communications, as recently announced, will be run in Canada by CEO Melanie Dunn. Marchand will continue as North American CEO and Chairman of Cossette. In addition to Dunn, Valerie Swatkow, SVP National Account Leader on the McDonald’s business in Canada, assumes a new role as EVP Client Leadership with primary responsibility for McDonald’s in Canada and the US, as well as a strategic role in delivering against the Vision7 strategic pillar of “Successful Clients.” Swatkow reports to Marchand.Cossette has offices across Canada and an office in Chicago that opened a year ago.
Vision7 Media operates the media arm of Cossette as well as media agency Jungle Media. Vision7 Media is headed by President Joseph Leon.
The Camps Collective will be run by Colin Schleining as its newly appointed CEO. Schleining was previously the President of EDC NA, a former operating division of Vision7. EDC included agencies in North America and the UK. This division has been wound down with the launch of The Camps Collective and the spin-off of its UK assets late last year. The Camps Collective has offices in Toronto, Vancouver and Los Angeles.
About Vision7 International
Vision 7 International is a fully integrated marketing communications company that serves various well-known brands in North America and worldwide. Vision 7 International has four operating divisions: Cossette, Vision 7 Media, Citizen Relations and Camps Collective. Cossette is a leading marketing communications agency in Canada, providing fully integrated advertising services. Cossette has offices in Quebec City, Montreal, Toronto, Vancouver, Halifax and Chicago. Vision7 Media is Canada’s largest independent media planning, buying group, operating primarily under the Cossette Media and Jungle Media brands; Citizen Relations is a leading public relations company with an international presence (US, Canada, UK and Asia) and multiple global partnerships; Camps Collective is a digital-based agency group that focuses on advertising, digital marketing, Internet communications and social media.