Nouvelles Citoyen Optimum and Citizen Relations Poised for Growth with New National Executive Team

Par Citoyen  |  Publié : 06/10/2015  |  Commentaires (0)
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aniktrudelCitizen Relations, the award-winning global public relations and integrated marketing communications firm, announced today two significant recent hires and new promotions as it builds its leadership team in Canada with a strategic focus on growth. Anik Trudel joins the firm as Senior Vice President and General Manager of Citoyen Optimum, in Quebec, and Rob Moore joins Citizen Relations as Senior Vice President and General Manager of the Toronto office. In their new roles, Trudel and Moore will be responsible for growing operations both locally and nationally.

“I’m extremely pleased to welcome both Anik and Rob to the Citizen family to lead our regional teams and grow our talent, as they work collaboratively towards achieving our shared business goals in key markets,” stated Nick Cowling, President, Citizen Relations Canada.  “With their strong multidisciplinary backgrounds and long-standing client-side experience, Anik and Rob bring a vast wealth of knowledge to our client base. They also share great synergies that will inspire our talent pool in delivering a truly unique and integrated service offer.”

Cowling, who was recently appointed to his new role, will be rallying the teams across the firm’s Vancouver, Toronto, Montreal and Quebec City offices under a unified vision. He also assumes responsibility for business development and marketing for North America.

Trudel comes to Citizen with extensive senior management and consulting experience and a strong track record in providing strategic communications counsel to C-level executives, shaping corporate culture and change management.  Most recently, she held the role of vice president of corporate communications at Gildan and prior to that headed a major international public relations agency in Montreal. An accomplished lawyer, Trudel also has 20 years of experience as a litigator in Montreal within the firm of Stikeman Elliot. Since 2008, she has served on the Board of Directors for the Port de Montreal where she is currently the acting vice president. As a part of Citoyen Optimum and Vision7’s executive team, Trudel will be responsible for leading business expansion in the Quebec region and providing senior level strategic counsel and support to the firm’s clients.

“I am thrilled to be joining the firm, which is celebrating its 35th anniversary in Quebec this year just as it is reaching new heights,” said Trudel. “I’m especially proud to be a part of the Canadian executive team and to lead the Quebec region, which encompasses such a wide range of very talented individuals. My goal is to attract and retain the best talent, who will actively support and help align our clients’ communications strategies to drive positive business outcomes.” Trudel further explains: “I intend to leverage our firm’s principal strength which is Vision7 International’s fully integrated network. What makes Citoyen Optimum unique in the market is that we can rely on talent from all spheres of communications, which makes us capable of realizing large integrated campaigns for the renowned brands that we service.”

With Cowling’s promotion, Moore assumes the leadership role at Citizen’s largest office, overseeing the agency’s account teams and daily operations in Toronto. Moore brings over 20 years of experience as a corporate communications, public affairs and business strategy leader to his new role. He has held the senior executive role responsible for reputation, communications and engagement in some of Canada’s largest and most high profile corporations, including the Ontario Lottery & Gaming Corporation, Loblaw Companies Limited and Hudson’s Bay Company.  In addition, Moore has served on the Board of Directors of Canadian Business for Social Responsibility since 2005, including acting as Interim President/CEO, and is now the Board Chair.

In Western Canada, David Brodie has been appointed to the role of Senior Vice President and General Manager of the Vancouver office. Brodie has over 17 years experience in communications, having worked with some of the world’s biggest brands in the travel, retail, government and technology sectors. Since joining Citizen Relations in Vancouver, he has been responsible for heading up the agency’s growth in Western Canada as well as sitting on the firm’s North American leadership team. Prior to joining Citizen Relations, Brodie worked as a senior policy advisor in the Office of the Prime Minister, Rt. Hon. Paul Martin. In addition to his role at Citizen, he currently serves on the Board of Directors of the Greater Vancouver Food Bank.

“Our vision of making Citizen Relations/Citoyen Optimum the most desired agency to work for and collaborate with in Canada continues to come to life through our core values, our culture and our continually evolving offering,” stated Cowling. “With the new executive team firmly in place, Citizen is poised for more success than we’ve ever seen. »

Citizen Relations is a full-service marketing communications agency with 9 offices around the globe, including London, New York, Los Angeles, Hong Kong, Toronto and Montreal among others. Citizen’s unique model features strategic-partner offices that extend the agency’s design and execution work across more than 60 of the most significant countries and cities around the world. Its model provides valuable on-demand access and highly customized services when and where clients need it.

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