News New Talent: Valérie Parisien joins the Citoyen Team
Citoyen is pleased to announce that Valérie Parisien will be joining the team as an Account Executive in charge of marketing public relations.
“We’re thrilled to welcome Valérie to Citoyen,” said Vice President and General Manager Katia Robillard. “Her expertise in innovation marketing is a big plus for our firm and our clients. Valérie’s resourcefulness, thirst for knowledge, and commitment to providing clients with the best service possible will help Citoyen continue to flourish and add value to our current and future accounts.”
Valérie Parisien holds a master’s degree in strategic marketing from University of the Arts London and a bachelor’s degree in communications from Université de Montréal. She specializes in strategy, positioning, and brand image.
Throughout her career, Valérie has helped launch a number of projects, been a key factor in brand positioning, and honed her skills in influence marketing, particularly at Citoyen’s sister agency, Cossette. She has also worked for internationally renowned brands such as Michael Kors and Burton. Valérie is interested in all things fashion, beauty, and design. Her considerable experience has given her a deep knowledge of consumer behavior, media use, and buying patterns.
“I’m excited to join Citoyen’s experienced and talented team to work on a wide variety of accounts,” said Valérie. “I love getting to know a brand inside and out and working with them to create the best consumer experience possible.”