“Communication is the art of understanding the listener.” – Jean Abraham
Annie holds a bachelor’s degree in communications with a major in public relations from UQAM. She’s passionate about writing and creating meaningful connections between organizations and their audiences.
Annie has worked in digital communications as a web writer since her early days. A growing interest in the world of social media eventually led her to freelance as a community manager. From projects for TV networks such as V and Zone3 to major events like Igloofest Montreal, Annie quickly demonstrated her creative flair in finding the best approach for the task at hand.
She later joined the ranks of Cossette as a community manager on major accounts such as McDonald’s Canada, Vachon, and Mentos. Working with the agency’s content strategists, she found innovative ways to communicate on a variety of social platforms and produced performance analysis reports.
Annie then joined the creative team at Cartier as a content creator. Working on advertising campaigns for clients such as the Government of Quebec, Résidences soleil, and Quebec’s office for people living with a disability, Annie developed a keen interest in strategy, content ideation and influence marketing.
Having spent most of her career in marketing and advertising, Annie is delighted to be getting back to public relations as an intern with Citoyen.