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Carmel Lagrandeur

Account Executive

 ” Hard work overcomes all obstacles. ” Greek proverb

A University of Montreal graduate with a bachelor’s degree in communication, Carmel has a keen interest in influence marketing and its role in a company’s success. Ambitious and passionate, she makes it a point to invest herself fully in all the projects she undertakes and to always learn from her experience.

Her goal of pursuing a career in communications came into focus after participating in parliamentary simulations. During her studies, she also developed an interest in public relations, digital social media strategies and project management.

Since she arrived at Citoyen, she has put her experience to good use in executing mandates for clients such as Pepsico, Molson Coors, Royale, Home Depot, RECYC-QUÉBEC, Public Health Agency of Canada and kdc/one. Carmel coordinates media and influencer relations campaigns daily. Her enthusiasm, efficiency and curiosity during her internship at Citoyen earned her a position as an account executive on the team.

For several summers, she was involved with Tennis Canada’s communications team at the prestigious National Bank Open in Montreal, formerly Rogers Cup Tournament. Through this experience, she gained a greater understanding of media coverage and event management for major sporting events. She also deepened her knowledge of press relations, media monitoring and event planning.

In her spare time and as an outlet for her creativity and love of dance, she set up her aerobic dance program and now teaches classes for the City of Waterloo’s Recreation Department.

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