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Carmel Lagrandeur

Account Executive

 ” Hard work overcomes all obstacles. ” Greek proverb

A University of Montreal graduate with a bachelor’s degree in communication, Carmel a keen student of influence marketing and the role it can play in a company’s success. She’s also an ambitious and passionate, and dives right into every project she undertakes.

Her goal of pursuing a career in communications really came into focus after she participated in parliamentary simulations. She also developed an interest in public relations and digital social media strategies during her studies.

Since her arrival at Citoyen, she has put her experience to good use in the execution of mandates for clients such as Pepsico, Molson Coors, Royale and Home Depot. Her enthusiasm, efficiency and curiosity during her internship at Citoyen earned her a position as an account executive on the team.

For several summers, she was involved with Tennis Canada’s communications team at the prestigious Rogers Cup Tournament in Montreal. Through this experience, she gained a greater understanding of media coverage and event management for major sporting events. She also deepened her knowledge of press relations, media monitoring and event planning.

In her spare time and as an outlet for her creativity and love of dance, she set up her own aerobic dance program and now teaches classes for the City of Waterloo’s Recreation Department.

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