“As a consultant, I saw first-hand the many changes that have transformed the industry. The landscape is constantly evolving, so we have to stay on top of the latest trends, be adaptable, and always strive to be better. It’s such an exciting field and I feel fortunate to be part of it.”
France-Michèle brings more than 17 years of experience in brand building and marketing communications to Citoyen. She is a talented communicator who boasts a wealth of expertise in corporate and brand communications, media relations, crisis management, event planning, and social media management from her time in both corporate and agency settings.
Over her career, France-Michèle has guided each client’s unique vision and deepened her understanding of the cultural landscape and its dynamics. Her keen insight has helped create conversations between brands and their target audiences across traditional and digital platforms alike.
France-Michèle enhances every relationship with her energy, commitment, and curiosity, and is always looking for new challenges and better outcomes for her clients. Her expertise and talent show through her work crafting strategies and product launches for clients such as L’Oréal, Simons, Aldo, Winners, Labatt, Best Buy, Microsoft, Tangerine, Molson, The Mexican Tourism Board, The Montreal fine arts museum, Coty, and P&G., and Rideau Hall Foundation.
France-Michèle has a bachelor’s degree in sociology and social work from Université de Montréal and serves on the board of directors of the Cardiovascular Health Action Association led by Dr. Julie St-Pierre.