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Katia Robillard’s vision of the business – interview with The Native Society

Katia Robillard, PRP

General Manager

There’s nothing more exciting and motivating than working in a field where you’re challenged to excel every day and use your creativity to serve your clients.”


With more than 20 years of experience in the field, 18 of them in a public relations agency setting, Katia Robillard is a communications expert who knows her industry inside and out. This marketing communications specialist is a seasoned strategist known for the sound and accurate advice she provides to her clients on a daily basis. She strives constantly to do more for her clients, proposing effective and often bold creative tactics to help them stand out.

As Vice President & General Manager of Citoyen in Quebec, she helps agency clients achieve their communications objectives and inspire a team devoted to helping its clients succeed. A born intrapreneur, Katia introduced the public relations marketing practice to Citoyen when she arrived ten years ago. She has generously shared her managerial skills and talents with the agency, working first as an account director before climbing the ladder to fill positions as vice president, chief of operations, and now head of the Quebec team.

A trailblazer in forging ties with bloggers and influencers in Quebec, she boasts special expertise in the development of influencer strategies and content creation. She is particularly experienced in accounts related to food, beauty, retail, fashion, food, tourism, and wine & spirits. Since joining Citoyen Optimum, she has helped launched over 750 products at the provincial and national levels, organized more than 175 media events, and advised over 75 local, national, and international spokespeople from various industries. Major companies in a variety of sectors have enlisted her expertise, including Aeroplan, Capsana, Choose Chicago, Dyson, President’s Choice, CHU Sainte-Justine Foundation, Home Depot, Hush Puppies, Kao Canada, Kia, Egg Farmers of Canada, McKesson, Molson, Procter & Gamble, Roche and Yokohama.

Katia, who had originally planned on a career in law, made a brief foray into the world of fashion and advertising before fully devoting herself to public relations. She loves her work and closely follows the major changes taking place in the industry, keeping a constant eye out for new trends.

Katia holds a Bachelor in Communications from Université de Montréal and a graduate diploma in a short program in business practices at Université de Sherbrooke. In addition to managing the Quebec office of Citoyen since 2017, she has been a volunteer and coach for the Montréal Inc. Foundation since 2013. She also received an award, in 2017, from the Montréal Inc. Foundation for her work with young entrepreneurs. Katia is also a Member of the Board of the Alliance des cabinets de relations publiques du Québec (ACRPQ). She has been a Member of the Board of the Women’s Y Foundation since January 2019. Over the years she has also sat on the boards of the Volunteer Association of the Montreal Museum of Fine Arts (2014–2016) and the Gérard Delage Foundation (2010‒2014).

Volunteer activities

  • Business volunteer and coach at the Montreal Inc. Foundation
  • Member of the Board of the Women’s Y Foundation
  • Member of the Board of the Alliance des cabinets de relations publiques du Québec (ACRPQ)


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